Cookie Policy
Effective Date: January 1, 2025
Governing Law: CalOPPA, California Consumer Privacy Act (CCPA/CPRA)
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow websites to recognize your device, remember your preferences, and understand how you use the site. We also use similar tracking technologies such as web beacons (pixel tags), JavaScript tags, and local storage objects.
2. Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. You can block these cookies in your browser, but some parts of the Site may not work as a result.
Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. All information collected by these cookies is aggregated and anonymized where possible.
| Tool | Purpose | Opt-Out |
|---|---|---|
| Google Analytics | Tracks site usage, session duration, pages visited, and referral sources | tools.google.com/dlpage/gaoptout |
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your search preferences, saved properties, and communication preferences. They may be set by us or by third-party providers whose services we use on our pages.
Targeting and Advertising Cookies
These cookies may be set through our Site by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will still see ads, but they will be less targeted.
Advertising platforms we may use include: Google Ads, Facebook Pixel, and similar retargeting services.
3. Your Cookie Choices
You have several options to control cookies:
- Browser Settings: Most browsers allow you to refuse cookies or delete existing cookies. See your browser's help documentation for instructions.
- Cookie Preference Center: Where available on our Site, you may adjust cookie preferences through our consent management tool.
- Industry Opt-Out Tools:
- US: aboutads.info/choices
- EU: youronlinechoices.eu
- Global Privacy Control (GPC): We honor GPC browser signals as a valid opt-out request under CCPA/CPRA.
- Mobile Devices:
- iOS: Settings → Privacy → Tracking
- Android: Settings → Google → Ads
Please note that disabling certain cookies may affect the functionality of our Site, including property search features and saved preferences.
4. Third-Party Cookies
Our Site may embed content or tools from third parties — such as Google Maps for property locations, YouTube for video tours, or social media share buttons — that may set their own cookies. We do not control these cookies. Please review the privacy policies of those third parties for more information.
5. Contact
For questions about our use of cookies:
The Rise Group / Real Brokerage Technologies, Inc.
Email: la@therise.group
15303 Ventura Blvd., Bldg C, Suite 400, Sherman Oaks, CA 91403